People can search for your website through various search engines (like Bing, Google, and Yahoo) using keywords and description tags. You can improve your search engine results by evaluating your keyword and description tags, both of which help to bring your website to the top of a search engine result list.
Keywords: Keywords should be words and phrases that your customers would likely use when searching for your website. Keywords can be added or edited in Page Editor, in the ‘Page properties' dialog box, on the ‘Search Engine Optimization' tab.
Description tags: Description tags should be two to three sentences that describe what your web page is about-always try to include a keyword or two for best results. When writing your description, remember that some search engines will display it in their search results, so it's important to keep it accurate and appealing. Descriptions can be added or edited in Page Editor, in the ‘Page properties' dialog box, on the ‘Search Engine Optimization' tab. Visit the following link to index your business website on various search engines:
http://ask.officelive.com/smallbusiness/qna/p/8375/20210.aspx#20210
Another popular way to promote your business is to get involved in various online social sites like face book to promote/market your business. You might want to take a look at this forum article:
http://ask.officelive.com/smallbusiness/wiki/articles/best-and-worst-sites-to-get-links-from.aspx
http://ask.officelive.com/smallbusiness/wiki/articles/understand-reports.aspx
Good luck!