Posted By:
Rieva
on
07-02-2009
Do you have a Facebook profile? For your business? For yourself?
I've blogged a lot here about social media, but when I added Facebook to my social media toolkit a while back, I was a little confused at first.
Did I need a profile page? Lots of my friends have them, but they seemed too "personal" — and I didn't want just anyone to be able to post stuff on my Wall. I finally decided on a Page, but it took a bit of trial and error to figure it all out.
I wish I'd had this article from Inc.'s blog to help me. It spells out exactly how to decide which type of Facebook presence best suits your business, including the features each type of presence (Profile, Page, and Group) has and which is best for doing what you need.
For most small businesses, a Page is the way to go. But what if you want to interact with your customers a little more than a Page allows you to? Then you'll want to consider a Group. Groups let you organize and interact with people in specific ways. You'll also have more control over who can join the Group (so, for example, you can block a competitor who you don't want participating in the conversation).
If you're not on Facebook already, you owe it to your business to at least check it out. Whether you market to consumers or businesses, you can benefit from a presence there. Setting up a Facebook presence is fast and easy, and a great way to alert your audience to what your business is up to on an ongoing basis.
Want to see my Page? Visit me here. And while you're at it, also check out the Office Live Page.
Rieva Lesonsky