Once you've built and launched a website for your business, you might think that you're done with site design. But you don't want your site to become stale and outdated to potential customers. Do you?
Small incremental investments in your site's design can pay big dividends. The best sites are iterative, improving over time and offering dynamic features to keep things fresh. Recently, new tools were released by Office Live Small Business to make it even easier for you to create a custom look for your business.
Here are some tips to improve your site and make it more dynamic:
- If you've just created a site, or need to give a little more pizzaz to your site, there are updated themes, page styles, and more that can get you started on the right foot.
- Create a custom color scheme, layout, and background so your site best matches your other business materials (e.g., signage and brochures) and stands out from the crowd.
- Adding images is the quickest way to boost your site's visual impact. But don't let big images drag down how quickly your page loads. See how using the Multiple Image Uploader automatically optimizes your pictures and helps you manage them with editing tools to lighten, darken, zoom, rotate, and crop.
- Video can bring a site to life while serving as a compelling sales and marketing tool. Learn how to maintain ownership of your clips when you add video to your site with Microsoft Silverlight.
- Dynamic content such as a Twitter feed can keep your site fresh without a lot of effort while engaging customers and bringing them back again and again. See why you may want to join the ranks of businesses that use Twitter. Once your create a Twitter presence, you can add the HTML code to make your feed appear on your site.
Finally, there is a free resource for you to share your design challenges and ask for feedback from your peers or get ideas from others: the Customer Showcase. Find out what works and what could use some work. You may get some great suggestions or be inspired!
Nicole Richard