The U.S. population is going to become more and more ethnically diverse over the next 40 years, according to new projections from the U.S. Census Bureau. This data, and how you put it to use, will impact your business both today and in the future. Here’s a closer look: Minorities will become a majority of the U.S. population by 2042 (currently, approximately one-third of Americans are minorities)....

Did you know that Microsoft Office Live Small Business tracks all kinds of information about your Web site traffic, such as which pages are the most or least popular? Or which search words are being used to find your site? Or which Web sites are sending people to your site? You can also tell what browsers or screen resolutions your customers are using. This information can be useful in helping you...

If you’re looking for employees, have you considered looking at workers age 55 and above? According to the Bureau of Labor Statistics, 55-plus workers now make up 17 percent of the labor force, but that number is growing and is projected to account for nearly 24 percent of the work force by 2020. In today’s shaky economy, fewer seniors can afford to retire and hit the links. But that’s not the only...

(This tip is provided to you from the e-book, “ 5 Steps to Successful E-mail Marketing ,” available for download now.) You’re reading this, so you could say my headline worked. It got you interested enough to see what the heck I’m blogging about today. But if you’re hoping I’ll reveal the No-Work Way to Wealth, well, I apologize. This post is really about writing attention-grabbing (but honest) subject...

New entrepreneurs need all the help you can get. Hopefully, that’s what we’re providing here — lots of insight and information to help you grow. But we've found a few other sites that might be worth a visit: If you have a tech startup and need staff, the online job board Startuply could be just what you need. Startuply was launched on the premise that talented tech employees, especially recent...

If you’re like me, you spent the last couple of weeks glued to the set watching some of the world’s best athletes — and we were treated to some amazing feats for sure. So it struck me, marketing guy that I am, how we all respond to numbers. Swimmer Michael Phelps wins eight gold medals. We go nuts! Runner Usain Bolt breaks three world records. We love it! Well, what if I told you that: • E-mail marketing...

When the economy gets tough, lots of businesses make a big mistake: They cut back on advertising and marketing in a misguided attempt to cut costs. That’s the worst thing to do. Times like these give you more negotiating power — and your message won’t have to cut through so much clutter. That’s why I was happy to see the results of a new study by The Kelsey Group, reported by BtoBOnline . According...

Are you doing anything to help your employees deal with the still-too-high price of gas? No? Well, you’re not alone, or so says a new study from the Workforce Institute , "Working in America: Drivers Cope With Soaring Gas Prices." The survey, undertaken to learn what economic factors most affect workers, found that high gas prices were overwhelmingly No. 1. Some 77 percent of respondents...